Eat REAL
Eat REAL is a non-profit organization seeking to combat lunchroom injustices by helping school districts embrace healthier eating. With hundreds of schools eagerly waiting to access their program, Eat REAL needs a provocative campaign that would help them raise awareness, and ultimately drive donations.
The goal: Raise $16M and reach 1000 more schools by 2025
The Campaign: SUGARCOATING
It’s time we get real about the food we’re serving our kids at school and what it’s doing to their health.
Manifesto
(To the melody of Sugar by Maroon 5)
More sugar, yes please
Won’t you come and spike my energy?
Then I’ll crash, and I’ll need
Even more to keep me on my feet
Yeah you make me get addicted
But no one’s stopping me
Even when I gain weight helplessly
Sugar, yes please
I’ll keep seeing you in all school meals!
We sugarcoat school lunches,
and we sugarcoat the consequences.
But at what cost?
Inspiring the Movement (of Checkbooks)
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Copywriter: Fellicia Henamona | Art Director: Dave Thaker | Designer: Eve-Lareine Dandan
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