Anogen

Anogen is a biopharmaceutical company specializing in antibody-related products for laboratory research and diagnostics. As part of my digital marketing internship at Anogen, I was involved in developing weekly animated promotional videos for monoclonal antibodies and ELISA Kits.

The process starts with determining which product to highlight on that week’s video. I conduct literature reviews, analyze sales ranks, current marketing strategies, and competitors’ price points and product range. Then, I recapitulate findings from recent publications and convert them into 2-minute scripts. Finally, I record voice-over, animate, and edit.